You've likely noticed a few changes in your Facebook brand page lately. In case you haven’t heard, Facebook announced that the Timeline feature is now available for brand pages! The new pages will mimic user profiles, allowing brands to display their history and provide a rich experience for the user. With the recent upgrades, it's important to make sure that your Facebook page conveys the right message!
The new interface changes a variety of commonly used features currently available to page ...
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If you are like me, you are longing for the days when social media was easy. And FUN! I mean, don’t get me wrong, I love all the things we can do with social media now days. But lately, being on Facebook has become a chore for me. With all the political nonsense to worry about (both nationally and the internal politics that exist between human relationships) I’ve found myself losing interest quickly and longing for the days of customized ...
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Last night, while enjoying the Eagles destroying the Cowboys on Sunday Night Football, Nike informed me that Basketball Never Stops. Take a look:
Did you notice the last slide? The one with the hashtag- #basketballneverstops. Me too. And naturally, I wanted to know more. Because I’m a 20-something girl living in America in 2011, I had my computer in front of me while watching TV and immediately jumped on Twitter. Right away, I noticed that hashtag was promoted. One click to ...
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Clients always ask me: “what’s the next Facebook”. Given the turbulent ride of MySpace, and the slow mainstream growth of Twitter, I understand why clients would ask me this question. They want to know if Facebook will even be around in a few years and worth the investment to utilize it. They also what platform is going to explode next year so they can jump on now and be ahead of the curve. When I’m asked this I often laugh. ...
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Many companies want to know what the impact of social media is on sales. Unfortunately, there is not a magic formula that will say “for every fan we get on social media, we’ll get XX in sales”. But, using some super cool tricks in Google Analytics will help make some reasonable assumptions about social media’s impact on sales.
For example, let’s say that you are selling widgets, and these widgets are only available for purchase by contacting your company. You write ...
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More changes to Facebook! YAY!
I’m sure you noticed by now that Facebook has, once again, made some changes. Given the amount of time it’s been since we’ve seen any major updates, it’s about time they rolled out something new and different, right? Here’s a breakdown of the major updates and, of course, my thoughts on them.
Newsfeed
This change rolled out to most users on Tuesday and (of course) came with it’s own brand of reaction via the social networking giant. Basically, ...
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Much like measuring the results of traditional marketing (TV ads, billboards, ect), it’s difficult to analyze exactly what your social media efforts are doing to help promote your brand. In it’s purest form, “social media” is essentially the digital representation of social interaction. How do you truly measure the ROI of attending a network event? Or talking with someone about your business? You don’t- because you can’t but you do these things because you know that it’s piece of a ...
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Note: This is part one of a series of posts about measuring ROI of Social Media
Picture this…..
You FINALLY convinced your boss to let you champion that social media marketing effort you’ve been pitching for a year. YAY! You created an awesome social media strategy, joined Facebook and Twitter (and maybe even YouTube or wherever else your awesome strategy told you to join). You're building your fan base, your engaging in conversation, you are in front of your computer every second ...
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One of the biggest fears for companies entering the social media world is receiving criticism from users or customers. I often hear that they are concerned about what people will say to them, about them, or that they will make them look bad on social media.
Guess what- they are already saying stuff about your brand!!
Regardless if the feedback is positive or negative, people are talking about your brand. That’s why it is important to monitor these conversations and engage in ...
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Contrary to popular belief, the “thrill” of social media has not gone away; if anything, it’s in full swing! I know this because of the increasing amount of questions that we receive from prospects and clients about social media. One of the most common questions I receive from people is how to get more fans/followers. I’ll be honest with you- it’s a question I’ve thought about for a long time. I’ve researched ways to build your fan base, talked to ...
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